How Unfounded handles public site and lead information.
This notice explains what we collect on the public marketing site, why we use it, who helps us process it, and how to contact us about privacy requests.
July 7, 2026
Product customers may also have contract terms, data-processing terms, or account-specific notices that apply inside the authenticated app.
Public marketing scope
This notice covers the unauthenticated Unfounded marketing site, demo requests, LinkedIn lead forms, and related sales conversations.
Limited intake
We ask for the contact, company, and site-workflow context needed to respond to a request and qualify a practical site assessment.
No data sales
We do not sell marketing lead information. We use trusted service providers to host, protect, measure, and follow up on site activity.
Information we collect
- Contact details you provide, such as name, work email, phone number, company, job title, and message content.
- Site-assessment details, such as industry, site count, camera or endpoint count, current systems, timeline, and workflow priorities.
- Lead information submitted through LinkedIn Lead Gen Forms or similar ad platforms when you choose to send that information to us.
- Technical and usage details, such as page views, referral URLs, UTM parameters, device/browser information, approximate location from IP address, and security signals.
- Communications with us, including emails, form submissions, meeting notes, and follow-up preferences.
How we use information
- Respond to demo, assessment, pricing, security, and product-fit requests.
- Plan and personalize a site-assessment conversation around cameras, edge AI, access, compliance, incidents, or operations workflows.
- Measure marketing performance, improve page content, attribute campaigns, and understand which audiences are engaging with Unfounded.
- Protect the website and intake forms from spam, abuse, fraud, and unauthorized activity.
- Meet legal, accounting, security, and operational obligations.
Cookies, analytics, and ads
- We may use cookies, pixels, tags, or similar technologies from analytics, advertising, security, and infrastructure providers.
- These tools may help us count visits, understand form performance, attribute campaigns, limit abuse, and improve the public marketing experience.
- Advertising platforms may process information under their own terms when you interact with our ads or submit a lead form inside their product.
- You can control many cookies through your browser settings and platform-level ad preferences.
How we share information
- Service providers that help us host the site, run analytics, process inbound requests, deliver email, protect forms, and manage customer conversations.
- Advertising and analytics platforms when you interact with our campaigns or when tags measure performance on the public site.
- Professional advisors, regulators, or authorities when needed for legal, security, compliance, or business purposes.
- A successor organization if Unfounded is involved in a merger, acquisition, financing, reorganization, or sale of assets.
Your choices
- You can ask us to access, correct, delete, or stop using marketing contact information where applicable law gives you those rights.
- You can unsubscribe from marketing emails using the link in the email or by contacting us directly.
- You can ask us not to use your lead information for future sales follow-up, subject to records we need to keep for legitimate business or legal reasons.
- Some jurisdictions provide additional privacy rights, including rights to know, delete, correct, and opt out of certain data uses.
Retention and security
- We keep marketing and assessment records only as long as needed for the purposes described here, unless a longer period is required or permitted by law.
- We use administrative, technical, and organizational safeguards designed to protect information handled through the public marketing site.
- No internet service is perfectly secure, so please do not send confidential site credentials, sensitive employee data, or production secrets through public forms.
Privacy questions or requests
Email [email protected] and include enough context for us to locate the relevant request or conversation. We may need to verify your request before acting on it.
Ready to map a site workflow?
The demo request form asks only for the details needed to understand your site, workflow, and first useful assessment path.
Request site assessment